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Monira Khatun
Jun 11, 2022
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This article will adopt the method of pushing back the bulk sms service DAU trend, and try to deduce the growth process and main driving factors of Alipay from an external perspective and a macroscopic method. Limited by time and space, many analysis points have been reached. If you are interested in in-depth analysis of an event, you are welcome to discuss in private. In addition, limited by the length of the research and the level of our own cognition, I hope you will bear with me if it is not comprehensive or rigorous. The article is divided into 3 parts: the bulk sms service first part: growth panorama, which leads to the panorama of Alipay's growth trend and briefly describes each growth factor in the figure; the second part: the description of growth factors, which categorizes the above growth factors and gives supplementary explanations; Three parts: summary analysis, summarizing the bulk sms service enlightenment from the above growth experience. 1. Growth panorama How does Alipay achieve continuous growth? What are the important drivers? We pulled Alipay's DAU trend from September 2014 to July 2020 to get a glimpse of its growth. Overview Panorama of Growth Factors It can be bulk sms service seen that Alipay DAU rose steadily during the period, and the most obvious peaks were basically brought about by the New Year's Eve red envelope activity; for the rest, the author marked the events according to his own understanding. The following is a brief introduction to the key events marked by category. 1. The part in blue Alipay/Tao is a periodical operation activity, including 618 , Double 11, Double 12, Alipay online annual bulk sms service bills, Spring Festival red envelopes/Jiwufu, Alipay offline Double 12. 2. Purple part The main purpose of Alipay’s offline shopping in stores to share red envelopes is to seize the offline market with WeChat Pay. It has continued from 2016 to the present. At the beginning of shopping at the store, a random amount of cash red envelopes/immediate reduction will be issued. Later, it will be changed to full bulk sms service consumption within one month For x days, divide the y billion prize pool, and there is a ladder design. 3. Orange part Short-term operating activities have a weak ability to continuously drive DAU, only taking Alipay koi activities as an example. 4. Green word part Ant Forest, I personally think it is of great significanc
Analyzing Alipay's Growth Bulk Sms Service content media
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Monira Khatun

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