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Md Siraj
Apr 20, 2022
In Welcome to the Forum
Today I talk to you about 5 imperatives for every business to implement digital transformation. The people who are engaged in the Internet business Portugal Phone Number List around them play different ways. Some do promotions on Tmall and every day, and they don’t make money for a whole year. ... Why do some companies thrive on the Internet, while others struggle to survive? Why do businesses need to digitally transform? What value does digital transformation bring to you? Just to get higher Tmall revenue? Will digitization make money immediately? 1. Portugal Phone Number List The Digital Case of Starbucks - MSI My Starbucks Idea Today, I will share with you a digital case about Starbucks. Starbucks' digitalization can efficiently undertake the three major responsibilities of product sales, brand promotion and customer relationship management. In 2008, Starbucks launched "MSI My Starbucks Idea" to collect user suggestions, improve service and enhance user experience through the Internet. Starbucks Portugal Phone Number List interacts with consumers on the Internet to collect their ideas. Consumers can not only make suggestions for various Starbucks products and services, vote and discuss other people's suggestions, but also see Starbucks' opinions on these suggestions. feedback or adoption. The MSI website has four components: share (make your own suggestions), vote (vote on various suggestions), discuss (online discussions with other readers and Starbucks' "creative partners"), see (learn about Starbucks' opinions on some implementation of recommendations). In the first 6 months of its creation, the MSI website received about 75,000 suggestions, many of which were followed by hundreds of comments and upvotes. On the MSI website, Starbucks has about 40 "creative partners" who are experts in various fields such as coffee and food, store operations, community management, and entertainment within the company. They are responsible for listening to consumers' suggestions online Portugal Phone Number List and answering suggestions on behalf of the company. questions, communicate consumer recommendations that Portugal Phone Number List Starbucks has adopted and implemented, and other ongoing projects. Starbucks has adopted a lot of ideas, such as reusable cup sleeves, re-serving salted caramel hot chocolate, etc. For example, more than 10,000 customers suggested that the small hole in the lid should be plugged to prevent coffee from spilling, so Starbucks launched A reusable "splash-proof stick" was developed to solve this problem. Through MSI, Starbucks can not only get valuable ideas and ideas from consumers to develop new beverages, improve service experience and improve the company's overall business performance. More importantly,
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